Did you know that on receiving a CV, 47% of recruiters will check you out online first!
Or that “Facebook is fast becoming the number one site used by professionals to hunt for jobs or be found for a job”? Scary isn’t it when you think about some of the rants, moans and comments that you have posted there in the spur of the moment; not to mention some of those
Or, that if you go public about looking for a new job on LinkedIn that there is a high chance that the company you are currently working for is monitoring its employee’s activity on LinkedIn?
I’m not knocking social media; I have said before that it plays an important role in your job search strategy but what I do want to bring to your attention is the impact it can have on your personal branding.
So, if you are looking for a new job, start by following these 3 steps:
- Define your personal brand, issue 1 – 7 tips for a successful brand
- Set up/Review your social media profiles to be sure that they are consistent and in line with your brand (this includes removing anything from your Facebook page that doesn’t show you in a good light and possibly changing your privacy settings so you are more in control over photos etc that you may be tagged in);
- Actively use social media to showcase your experience and personality.
What are you doing to create a positive online career brand?
(Source ref. Balticpublications.com)