How to use a blog to drive traffic to your website

Today it is hot and sunny (which makes a welcome change here in the Netherlands!) but before I head for the beach, I just want to share 2 tips on how to use a blog to drive traffic to your website with you. So how do people find blogs? Well, it’s just the same way...

3 Simple steps to creating a successful USP

At the core of your marketing strategy you must have defined your unique selling proposition or USP. So what is a USP? In my view it is what you do that gives you a competitive advantage.  The example that springs quickest to mind (being a lover of all things...