At the core of your marketing strategy you must have defined your unique selling proposition or USP. So what is a USP? In my view it is what you do that gives you a competitive advantage. The example that springs quickest to mind (being a lover of all things...
ABOUT ME
I am a Certified Advanced Resume Writer, Certified Coach and Careers Consultant with a B.A. (Hons) in Business Studies from the Robert Gordon University, Scotland.