Does Advertising work?

There is a lot of mixed evidence and advice over advertising and how effective a marketing strategy it is. My view is that it plays a very important role if you have a product to sell.  The reason is that a product is tangible so you can see it, feel it and in some...

What is a brand?

I read an article on branding for small businesses recently which I thought contained a lot of relevant information.  You can read it for yourself my clicking the link, http://www.businessballs.com/market.htm#Advertisingandpromotion I would be interested in hearing...

How to get more clients

I am always looking at ways to grow my business and that includes looking at how to get more clients.  I thought that if I could come up with the answer then not only would that benefit my business but it would also benefit many of my clients. There is so much...

How to increase your profit

So, you’d like to increase your profit margin and who wouldn’t? Firstly, I’d recommend that you double check that you really know your numbers: What is your profit goal and please be realistic? What are your costs, both direct and indirect? What is your breakeven...