How to use a blog to drive traffic to your website

Today it is hot and sunny (which makes a welcome change here in the Netherlands!) but before I head for the beach, I just want to share 2 tips on how to use a blog to drive traffic to your website with you. So how do people find blogs? Well, it’s just the same way...

Does Advertising work?

There is a lot of mixed evidence and advice over advertising and how effective a marketing strategy it is. My view is that it plays a very important role if you have a product to sell.  The reason is that a product is tangible so you can see it, feel it and in some...