How to leverage your personal brand on LinkedIn

Once you know what direction you want to take your career in, the first step in your job search strategy should be to define your personal brand. Why? Because: Having a clear personal brand helps you to communicate, consistently and confidently, what you are...

The importance of personal branding in job search

Do you have trouble defining your personal brand or do you just think that it really isn’t necessary to have a personal brand in order to get a job? Perhaps you don’t like the idea of putting your personal brand out there for all to see. Unfortunately, having a clear...

New Year, New Career – 3 tips to finding your new job

It is interesting how many people believe that the New Year is the time to reinvent themselves and change career.  Maybe because it’s a time for reflection on what has happened in the last year and a feeling that it is the time for a new start. If this is you then I...

How to create an effective Elevator Pitch

Today I just wanted to share a couple of tips on how to prepare a good elevator pitch which you can use to sell yourself either when job hunting or as a small business owner on meeting new clients.  The reason behind this is to build a bridge between my small business...