3 Simple steps to creating a successful USP

At the core of your marketing strategy you must have defined your unique selling proposition or USP. So what is a USP? In my view it is what you do that gives you a competitive advantage.  The example that springs quickest to mind (being a lover of all things...

Are you unique?

I am getting toward the end of this series of blog posts covering a range of career change issues and in a few weeks I’ll be looking at other options open to you if you really feel that you need to get out of the job you are in or are just looking for other ways...

7 Secrets to Successful Marketing

In the final article for this particular mini series of blog posts I had to bring you the latest edition of  my Inspirational Toolkit, issue 13 – 7 secrets to succesful marketing.  The whole idea behind my Inspirational Toolkit was to bring you seven quick tips...

Does social media bring you clients – the sequel!

My recent blog post, ‘Does social media bring you clients?’ resulted in some really interesting discussions within may of my networking groups which was just what I’d hoped for!  I was keen for small business owners to see the results of the survey carried out by...