About.me – an online self promotion tool

Yesterday’s news in Dutch News.nl was pretty depressing reading for anyone currently looking for a job, “Dutch employers are extremely gloomy about employment prospects in the coming period, according to a survey of 42 countries by staffing agency Manpower”. In fact...

3 Simple steps to creating a successful USP

At the core of your marketing strategy you must have defined your unique selling proposition or USP. So what is a USP? In my view it is what you do that gives you a competitive advantage.  The example that springs quickest to mind (being a lover of all things...

How to create an effective Elevator Pitch

Today I just wanted to share a couple of tips on how to prepare a good elevator pitch which you can use to sell yourself either when job hunting or as a small business owner on meeting new clients.  The reason behind this is to build a bridge between my small business...