Does Advertising work?

There is a lot of mixed evidence and advice over advertising and how effective a marketing strategy it is. My view is that it plays a very important role if you have a product to sell.  The reason is that a product is tangible so you can see it, feel it and in some...

How to increase your profit

So, you’d like to increase your profit margin and who wouldn’t? Firstly, I’d recommend that you double check that you really know your numbers: What is your profit goal and please be realistic? What are your costs, both direct and indirect? What is your breakeven...

Bring out the innovator in you

Since reading, and taking action on, my last blog I hope you are now in a better position to use your time more effectively.  If not or if you feel that your business has taken over your life and yet you still can’t achieve your goals then read on. It’s time to bring...