3 Simple steps to creating a successful USP
At the core of your marketing strategy you must have defined your unique selling proposition or USP. So what is a USP? In my view it is what you do that gives you a competitive advantage. The example that springs quickest to mind (being a lover of all things...Does Advertising work?
There is a lot of mixed evidence and advice over advertising and how effective a marketing strategy it is. My view is that it plays a very important role if you have a product to sell. The reason is that a product is tangible so you can see it, feel it and in some...ABOUT ME
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