A passion for writing

by | career success | 0 comments

This month I am delighted to bring you the story of another good friend of mine, Floor Ijlstra, who has turned her passion for writing into a succesful business.

“When I started my copywriting business, I was looking for more freedom and a broader scope than the company I worked for could offer. Finding my personal blend of challenges and rewards, taking  initiatives and improving my skills certainly gave me a sense of freedom and satisfaction. The flip side: I needed to find jobs, network, and take care of the administrative hassle. After leaving the Netherlands and returning on home turf after a number of years abroad, I quickly re-registered as a copywriter. Quoting baseball legend Yogi Berra, it was “déjà vu all over again”. But somehow, it seemed a whole new ballgame the second time around.

The playing field had changed, I had changed, and my team had changed. Copywriting now gravitated towards digital media: from telling a story, writing had become even more concise while using SEO-words. Besides mastering that craft, I felt slightly hesitant getting started because it is not in my nature to brand and promote myself. While I love to promote other people’s businesses with web content,  blogs and presentations, promoting myself took some courage. As for my team, my family sometimes had different priorities when I came to bat.

So I started out by planning and training. After making a business plan, I quickly relayed  administrative tasks to an agency I trust (Simon Schouten). To boost my knowledge, I took a course in London to gain thorough understanding of digital copywriting, getting research-based information from a well-known firm. Connecting with others in the same line of work was inspiring! Locally, I joined several clubs to network and socialise. Getting a business started isn’t easy, but once I did, I was rewarded with the flexibility and challenge I was looking for while thoroughly enjoying what I like to do best: writing. “

Please click on the link to find out more about Floor and her copywriting business, Corporate Content.



I am a Certified Advanced Resume Writer, Employment Interview Consultant, and Career Coach and it is my aim to help ambitious and motivated people like you become fully empowered to get the job you want.